A couple of years ago, I wrote an entry about how we didn't consider any contract too small. There's a lot more detail on why in that post.
Some of our competitors will turn potential business away below a certain value - we won't. Anyone that wants contract container planting is welcome.
One reason I didn't give at the time is that small contracts can only change size in one direction (up!), and this is occasionally shown to be the case.
This week I supplied six interior planted containers to a company near Bournemouth Airport. For many years they had been renting just one from us, so a sevenfold increase! Then today I added another two pots to the display shown above (these pots come from the same great local supplier as the ones I raved about here. So, again having had only one display in their waiting room with us for the last decade, this Fareham dentist decided to order the trough above plus another specimen planter, then decided to throw caution to the wind and order another two, to make the rather pleasing arrangement shown below. In other words, a fivefold increase.
As I said, some of our competitors would have turned their noses up at these contracts in the first place but not us, and the long game worked!